Textron Aviation
A new day has dawned
When three of the biggest aircraft manufacturers in the world merged into one brand, we set out to develop a site that was unified while retaining elements of each individual brand. The result is a flexible system built for growth that is capable of speaking to distinct audiences.
Agency: Jajo | Team: Cole Winblad
![](https://cdn.myportfolio.com/27736ba950a231e91c0a4360a0af4cc5/700ea7a2bfa71ff52b0fc98b_rw_1920.jpg?h=ebb56d79e6234ad7cd37f58ebc277f9d)
![](https://cdn.myportfolio.com/27736ba950a231e91c0a4360a0af4cc5/9197de64e113762ad5681b5f_rw_1920.jpg?h=ea85c53673d28c4f2aa349e2e2135b2f)
Textron Aviation's site utilizes a menu system that was built to allow easy navigation through many levels of content.
![](https://cdn.myportfolio.com/27736ba950a231e91c0a4360a0af4cc5/580d9022b50e5b2b0659c709_rw_1200.jpg?h=18d486b1e49915cd5566f59a00083641)
![](https://cdn.myportfolio.com/27736ba950a231e91c0a4360a0af4cc5/99e8d7d4ee1a7826bae67db8_rw_1920.jpg?h=f28fbc1413e348ebd5e10073a9a3d077)
![](https://cdn.myportfolio.com/27736ba950a231e91c0a4360a0af4cc5/bca658dd0bcbba6b34c57c78_rw_1920.jpg?h=befcad98c1bc29369815f9900ad81b72)
A custom tool was designed that allows visitors to compare range and payload of up to four aircraft simultaneously.
![](https://cdn.myportfolio.com/27736ba950a231e91c0a4360a0af4cc5/5ef312eb9487c460d19dc1c6_rw_1200.jpg?h=6e29a36b8ae776265e0c873945bf3fa0)
![](https://cdn.myportfolio.com/27736ba950a231e91c0a4360a0af4cc5/ffc657060c1f3753c3edf567_rw_1920.jpg?h=ec16484d7f80618f236d3f88b9b7b2e3)